Original Creative Responsive Artistic Powerful Genuine Interconnectivity Percipience Legionary ......feedback we received from our clients.
Poole Marketing Group’s specialty is corporate and individual brand identity, brand image, brand name development, logo design, and website design, to ensure that each and every company differentiates from their competitors.Every company has a soul....something special to offer the public, it is a matter of what marketing agency or firm can identify it and bring it to life. Poole Marketing Group not only can bring brand identities and images to life, but does so through their own evolutionary and innovative processes.
“……Katherine at Poole Marketing Group completely shocked our board members with her plan of how she was going to brand our company.She drew what we considered to be crazy things on her white poster boards. Her entire project was difficult for us to envision and we did not think at the time it would fit in our company profile –I guess that is what separates Katherine from other marketing creators.Her creation, our image, sat for almost two years before we implemented it.Tis a shame.Once we launched her creation –our image, the whole world knew who we were and what we did.Here is to all the colorful lizards in the world!Better yet, great job Katherine; very few can go to school to learn what you taught us!” ---M. Clark, Boston, Mass
You may at this point want some clarification as to the differences between brand identity, brand image, and brand name development. Brand identity is how a company wants the public to see them.Brand image is an individual’s perception about a brand. Brand name development is a company’s or individual’s identity (like a social security card).
Identities, images, and names are vital to any company or individual and can be difficult and cumbersome to develop.Poole Marketing Group works diligently with each and every client to establish a successful end result….obtaining a healthy and substantial return on investment (ROI) and a seamless and effortless brand or name to promote.The remarkable insights combined with sheer creativity are the skills that Poole Marketing Group possesses in order to build an effective brand model.Another strength is finding a certain continuum that will ultimately lead a company’s brand to gain strength each and every time it is used.This encompasses pricing, perception of quality, value with quality, research, defining, relevance, and differentiation.When the brand is completed and executed, it takes repetition, consistency, and a marketing budget to continue reaching a targeted audience.
“Who else can bring a sick foot to life? ……and boy did the patients come running to our clinic!None other than Katherine and Carolyn at Poole Marketing Group.Thanks for your dedication to your work.” – R. Jack, Austin, Texas
Is the cost of brand marketing justifiable in today’s market?It certainly is through this firm!Let’s give a tad bit of information based on what has been discovered through certain company’s candor towards this particular topic of discussion.Company’s have a certain dollar amount that they can or are willing to spend on branding, etc.Depending on the budget, some companies are forced to settle with less than adequate branding agencies or firms (without knowing so).When the branding is completed by the marketing agency, the company frowns at the end product.It goes back to the rule, “you get what you are willing to pay for.”The down side is that the company spends all their marketing money, they are unhappy with the results, and their return on investment (ROI) is non-existent. A lot of energy is wasted and companies are reluctant to put more money into another marketing agency.What is highly recommended for all companies that are starting out, launching a new product line or just needing a change of direction is researching, calling, and interviewing several brand marketing companies or firms.The real question is can your company afford to pass up an opportunity with a reputable branding agency or firm that will likely or most definitely increase your bottom line?